11 March 2009
So on Monday, they started what they call the 'Goodwill Tour'. Players, coaches, broadcasters and executives are making surprise visits to 83 selected season ticket holders trying to get them to renew their package. Apparently even Oren Koules was out delivering renewal packages. No mention of LB though.
The players that were delivering tickets included Lecavalier, Stamkos and Malone, faces of the franchise. But imagine if you were got selected, and instead of Vinny showing up at your office/house, you get some VP in sales or a broadcaster?
I would feel gypped. GYPPED.
If I got LB instead of Stamkos? I would seriously consider giving him a piece of my mind. Y'know like an armchair GM to another fantasy GM, oh wait.....
But, from a marketing perspective it was a great idea. It shows the fans that the management actually are trying to care about their fans.
This was a tactic that was used by different teams during the summer. The Pens, Flames, Canucks and Sharks all delivered random season ticket holders' their tickets personally. It was all about the marketing, but a nice surprise if you ended up having Sidney Crosby or Dion Phaneuf show up at your door. It was a nice thank you to the fans for buying season tickets.
But this was a little different. The Lightning will have a tough sell trying to get fans to renew their tickets because well, the product this year, did not live up to the expectations, and well there is a recession going on ya know.
It will be an even tougher sell to get casual fans to buy season tickets.
But the owners are going to need all the fans they can get to help pay for the enormous salary of V4 that will kick in this summer.